Emerald Strategies — Christina McInerney, AICP

Planning from analysis through adoption.

An urban planning firm working across New York and New Jersey — community, revitalization, and resilience planning that turns complex studies, data, and public input into plans people can act on.

Work with me
10+ years
in planning, including nine years on state-funded programs
NY & NJ
villages, cities, counties, and regions
AICP
certified planner, pursuing NYS WBE certification
About

Hi, I'm Christina.

Christina McInerney, AICP, founder of Emerald Strategies

Emerald Strategies is an urban planning firm focused on community, revitalization, and resilience planning across New York and New Jersey.

I'm an AICP-certified planner with more than a decade of experience. Before founding Emerald, I spent nearly nine years at Colliers Engineering & Design, working on DRI plans, Brownfield Opportunity Area plans at every stage of the program, LWRPs, comprehensive plans, and resilience plans across New York and New Jersey — carrying them from GIS and existing-conditions analysis through to adopted, implementable documents.

Earlier, as a GIS specialist at KLD Engineering, I focused on population analysis and emergency route development — including the annual population estimates the NRC requires for 57 nuclear power plants. I've also worked on transit planning at MTA New York City Transit and county planning at the Monroe County Planning Department.

I work as a subconsultant to planning and engineering firms, and directly with municipalities and economic development organizations — on a single stage of a project or all of them, as part of your project team.

AICP Certified Planner · M.C.R.P., Rutgers University · 10+ years across New York State & New Jersey

Three areas of practice.

Across all of them, the work is the same: turning technical studies, data, and public input into plans people can act on.

Community & Comprehensive Planning

Plans that set a community's direction for land use, growth, and investment.

  • Comprehensive and smart growth plans
  • Land use and zoning analysis
  • Community engagement
  • Implementation

Revitalization & Redevelopment Planning

Plans that position downtowns and brownfield areas for reinvestment.

  • DRI and NY Forward
  • Brownfield Opportunity Areas
  • Strategic sites and project profiles
  • Funding applications

Waterfront & Resilience Planning

Plans that protect waterfronts and prepare communities for climate risk.

  • Local Waterfront Revitalization Programs (LWRPs)
  • Resilience action plans
  • Hazard vulnerability assessments
  • Open space and conservation

Planning from analysis through adoption.

I can take a project from first analysis all the way to adoption, or step in for a single defined stage. Either way, I work inside your project team and adjust as scope and schedule change.

01

Project strategy & scoping

Work plans, schedules, and approach with the project team.

02

Existing conditions & analysis

GIS, zoning, land use, site, and demographic and economic analysis.

03

Engagement

Client and committee meetings, public meetings, surveys, and materials.

04

Plan development

Vision and goals, site and project selection, and project profiles.

05

Plan documentation

Writing, document design and production, agency review, SEQR, and adoption.

06

Implementation

Implementation strategies, designation, grants, and reporting.

Works within multidisciplinary project teams and adjusts as scope and schedule change.

Brings a working knowledge of the state programs and what reviewers look for.

Can take a chapter or workstream from rough inputs to finished draft, or step in for a defined task.

Combines writing, mapping, and graphic design to make complex information easy to understand and use.

Communities served.

A selection from more than a decade of plans I've contributed to on project teams, during my years at Colliers Engineering & Design.

Comprehensive Plans
Amsterdam, Chenango County, Cicero, Holley, Johnson City, Livonia, Perinton, Pittsford, and Williamsville, NY
Land Use & Open Space
Delaware Township, Upper Township, and Ocean Gate, NJ
Downtown Revitalization (DRI)
Auburn, Geneva, Hornell, Lockport, Niagara Falls, and Rome, NY
Brownfield Opportunity Areas
Buffalo, Auburn, Dolgeville, Endicott-Johnson Industrial Spine, Holley, Oswego, Rome, and Utica, NY
Redevelopment Planning
Passaic, NJ; Dunkirk, NY
Regional Revitalization
Binghamton, Johnson City, and Endicott, NY
Waterfront Revitalization (LWRP)
Broome County, Syracuse, and Medina, NY
Climate & Resilience
Monroe County, NY; Montclair and Middle Township, NJ
Corridors & Wayfinding
Livingston County, Canandaigua and Farmington, and Albany, NY
GIS & Site Analysis
Ocean County College, NJ; Erie Canal, NY

Education

Master of City and Regional Planning, Rutgers University

Certification

American Institute of Certified Planners (AICP); pursuing NYS WBE certification

Software

ArcGIS Pro and Online; Adobe Creative Suite; Microsoft 365; online engagement platforms and project websites

Let's talk.

Whether you're a municipality working through a planning process, an economic development organization, or a firm that needs a planning subconsultant, I'd like to hear what you're working on.

Emailchristina@emeraldplanningco.com
Phone607.423.1843
Based inRochester, NY — working across NY & NJ

General liability and workers' compensation insurance in place. Pursuing NYS WBE certification.

Emerald Strategies — Christina McInerney, AICP · Urban Planning · New York & New Jersey